Tata Yodha is identified among the target audience as a muscular, powerful and robust pickup vehicle, equipped to carry higher payload and pull off faster turn-around owing to the powerful engine and strong aggregates. The brand resonates with the target audience’s desires for an ideal pickup vehicle – strong and agile, an anthropomorphism of a warrior. The new Tata Yodha BS6 range of Pickups are built on the promise of lower expenses, higher earnings.

Powered by the most powerful and fuel-efficient engine in the category, and the biggest cargo loading area, the Tata Yodha is one of the sturdiest and most stylish pickup range on Indian roads.

Available in both, single cab and crew cabin variants with 4x2 and 4x4 drive options, and with varied payload options of 2000 Kg, 1700 Kg, 1500 Kg and 1200 Kg, the Yodha Pickup range is built to seamlessly fit across multiple applications. Plus, its cabin chassis variant offers the flexibility of customized body options./p>